THERE’S SOMETHING SPECIAL
about a video
Did you know product videos can increase purchases of the product by 144%? I’ve been producing video content for over seven years. One of the easiest ways to retain someone on a website or drive traffic to it is video content. Consider adding video to your website or social media strategy today.
There are a few tips and tricks I’ve learned along the way that’s sure to help any small business or non-profit stretch their budget and make the most out of their video shoot.
Pay to have photos taken simultaneously
The same shots we setup for your video would be perfect for still photography. Pay a little extra to have a photographer take photos as well and now you’ve got a bank of content that you can use to promote products, events or services.
Start with a 60 second video
At this point every social media platform will along you to play a 60 second video as an ad. By creating a 60 second “about us” video you’ve got a multi-purpose video that will last and last.
Grab client testimonials quickly
If too much time passes after services are rendered testimonials tend to lack the same passion your customer felt just days after the worked with you. Schedule a testimonial video shoot in advance if you know you’re about to blow it out of the park.
LIFE FOCUS PICTURES
All videos produced for About 90 Marketing are executed by the Life Focus Pictures team. Through LFP, my husband and I have provided video production to both the public & private sector for years. In 2016, we were named Small Business of the Year by the Lynchburg Regional Business Alliance in the Professional Services category.
Life Focus specializes in small business, corporate, local government, tourism and non-profit content creation in both English & Español.
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