It was so good speaking with on Friday about your boutique! I spoke with my developer today and the $5000 price will work for your site. The only additional thing is you will want to purchase a Shopify theme. We utilize the themes from Pixel Union because their coding and technical support is fantastic. I recommend the Atlantic layout but you’re welcome to choose any from their site when we get to that part of the process. The details of what you would receive for $5,000 is laid out below. 50% is required to start with the remainder due before the site launches 90 days later.



Shopify Online Boutique Website

Shopify is a beautiful, template based website platform designed specifically for online stores. It’s straightforward, user-friendly, and professional — it’s a great platform to run your eCommerce business. The hardest part of setting up any Shopify store for success is theme setup. Even though Shopify themes make website design more accessible than ever, it's still tough to take a theme from good enough to great if you’re not a web designer, a UX expert, or a developer.

What’s included?

This package includes the following for the approximately 20 pages of content listed below. Please note that if more pages (or special features) are needed, the price will change accordingly.

  • Pages Include: Homepage - About Us - Blog - Contact - Shipping and returns, and 15 pages of product descriptions.

  • We will install and configure a hand-picked theme from the Shopify Theme Store and bring that theme to life with your branding, logo, colors, typography and a layout approach that suits your store, your brand, your products and your audience. You'll need to purchase the theme separately, which ranges from $149-$349 one-time, but we’ll help you through that process.

  • Set up and customize your checkout process.

  • Setting up your payment processing.

  • Create any necessary homepage sliders or featured images (up to 5).

  • Set up your navigation.

  • Set up automatic collections.

  • Install, configure and test 3rd party apps needed to achieve special features, i.e Subscribe & Save, etc.

  • Customize your theme settings with your logo and colors. (this is where most people struggle)

  • Add up to 15 products from the information you supply.

  • Record a screencast video of how to add products to your store.

  • But most importantly, I (Dave) will become your strategy resource for 30 days. If you have any questions about Shopify or your store, you get email access to me. After those first 30 days, Shopify provides incredible free support.

  • Included at no additional charge is two rounds of ten revisions.

  • Page designs to include brand imagery, headlines, subheads, body copy, call to actions, etc. for every page and/or section of content.

Please note the following line items are not included in the overall price estimate:

  • Paid SEO (search engine optimization)

  • Website hosting or management. This is a separate fee paid directly to Shopify.

  • Custom domain name purchase

  • The project scope does not include monthly updates


  • Once a theme is chosen you will need to purchase it from the theme store ($149-$349).

  • Once I set up your Shopify account, I'll transfer ownership to you, and you'll need to take over the $29-79/month payment.

  • You'll need to subscribe to 3rd party Shopify apps to run special features, i.e. Subscribe and Save, etc. I don't anticipate more than 2 or 3, but please budget an additional $30-$60/month for these apps.


TOTAL PROJECT COST: $5,000 (Shopify theme and additional plugins not included)