Bloom Valentine's Campaign


It all started when...

Bloom reached out for another Valentine's Day campaign. They had a very successful Valetine's social media campaign with us in 2016 but we wanted to step things up a notch. 

Enter "BLOOM VALENTINE'S DAY couples" 

We doubled our reach from the previous year by simply adding the dynamic of couples vs. a single female model in the campaign.  The two main images from the campaign reached almost 20,000 people for $30 in Facebook ads. 

The model call post had $15 in ad spend.  We chose 5 couples from the comments to model for us. FB ENGAGEMENT: 90 likes, 114 comments & 18 shares reaching over 9k people in a week.

One of the couples, Jesse & Mercy Connors became our featured couple.  We used them for the cover photo, profile pic & giveaway image.  Their photo also received a $15 ad spend for a total of $30 spent on FB ads.

FB ENGAGEMENT: 235 comments, 205 likes & 24 shares reaching over 10k in a week.

After the giveaway we scheduled posts to promote the other flower arrangements available for Valentine's Day.

What were the results? 

In addition to wedding booking inquiries & increased flower sales, we also increased Bloom's FB page audience by an average of 7 likes per day (almost 200 likes) over the 4 week campaign cycle with an ad budget of less than $50.